Dr Tom DeWitt

Director - CXM Michigan State University

Tom DeWitt, Ph.D. is the Director of CXM@MSU, which is dedicated to advancing the field of customer experience management through a variety of initiatives, including industry engagement and education through conferences, virtual roundtable discussions, and mentorship. He is also the academic program director for the Master of Science in Customer Experience Management (MS-CXM) degree program, North America's first academic degree in customer experience management. His research, teaching, and industry presentations are focused on consumer psychology, organizational customer centricity, and employee engagement.

Day One

11:30 AM INTERACTIVE PANEL DISCUSSION: Is there resistance from customers who prefer human interaction?



Current state of customer service, potential AI opportunities, and the challenges companies face in implementation

AI in customer service has evolved significantly, with technologies such as chatbots, virtual assistants, and AI-driven analytics being widely adopted to streamline operations, enhance customer experiences, and reduce costs. However, the integration of AI presents both remarkable opportunities and notable challenges for companies.

Opportunities to be discussed include:

-       How AI solutions can handle a large volume of customer queries simultaneously, providing 24/7 support and significantly reducing response times

-       How advanced AI algorithms can analyse customer data to deliver highly personalized experiences, boosting customer satisfaction and loyalty

Challenges to be discussed include:

-       How to ensure robust security measures are in place for the protection of sensitive customer data while using AI systems, requiring

-       The complex pain points when integrating AI solutions with legacy systems