The only strategy consumers see is the execution. How do you rethink your business model to adopting a customer-centric approach and fostering a culture of continuous improvement. This means re-evaluating and redesigning experiences to prioritise customer needs, using data and AI to gain insights and streamline interactions, and empowering employees to deliver exceptional service.

We will dive into a 15-minute presentation with former VP, Global Brand and Marketing for LEGOLAND Parks and Resorts, Ash Tailor and then segway into a 15-minute fireside chat:

• Assessing the ability to identify pain points and opportunities for customer service enhancement
• How to ensure a seamless and satisfying experience across all touchpoints
• Examples of bringing a brand to life – applying the theory and science