How Design Thinking Improves Customer Centricity

Design thinking is the new buzzword for organisations trying to gain competitive advantage. This ebook explores how design can be an integral part of the way you operate to gain competitive advantage, improve your customer experience strategy as well as your end product.

In an era when methodologies and culture need to change to meet a shifting consumer dynamic, design thinking is coming out on top as an approach that works. This ebook looks at how design thinking can improve your customer experience strategy as well as your end product. Download the e-book to find out how design can be an integral part of the way you operate.

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How Design Thinking Improves Customer Centricity

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