In this rapid e-commerce landscape, agile implementation is critical for business sustainability. At Sean’s role where he creates user-centric experience, the challenge is that great user experience does not always necessarily translate to immediate ROI. With this in mind, Sean will be sharing:
· How to speak $: Challenges with aligning commercial KPIs with user experience satisfaction
· Determining UX project goals and structuring your game plan to deliver both business value and user experience
· How to best maximise UX project ROI
Sean Chiu
Head of UX Design, Lazada | Design Director
Alibaba Group