Linking CX initiatives to business results
Free CX Network Online Event | October 18, 2022

Scott Wilson

Customer Experience Principal FedEx

I am a Customer Experience, Innovation, Marketing, and Strategy Professional with a broad and diverse range of experience. My background in Leadership, Advanced Technology, Product Development, Operations, and Strategy represent a unique combination of disciplines. My current focus is twofold: Overseeing the Enterprise CE Steering Committee that establishes the overarching CE strategy for the Corporation as well as developing the CE strategy for our Corporate Autonomous Vehicle R&D program in the First/Last mile space. I also teach and speak to a variety of audiences from classrooms to large conference sessions on the topics of Customer Experience, Business Strategy, Marketing, and Communications.

Skills include: Customer Experience Planning, CE Strategy Development, Innovation, Corporate Branding, Product Development, Messaging, and Data Analysis. Areas of expertise include: Customer Experience Design, Journey Mapping, Brand Development, Strategic Communication, Content Marketing, Marketing and Communication Planning, and Marketing Automation. Extensive experience in: Strategic Planning, Experience Design, Customer Relations, and Executive Communications.

18th October 2022 (All times in BST)

6:00 PM How to Generate Maximum ROI From Your CX Operations

  • Overcoming the barriers to activating organisational change
  • Benefits of setting a clear vision and strategy in order to affect lasting change and set the stage for greater profitability and business growth
  • Connecting and collecting data efficiently and communicating CX results to the rest of the business to secure buy in for future CX projects