The pandemic heralded a dramatic shift to digital channels as customers and retail business alike were forced to change their channel preferences.
Moving out of the pandemic, consumers are increasingly looking for an omnichannel experience that provides the immediacy of digital with the in-person experience of in store. The brands who best achieve this transition are likely to increase both new and returning customers.
With that in mind, CXN Live: Retail & E-commerce 2022 will be focused on: