How do you gain a common understanding internally of the ideal customer experience across all functions across the business?
How do you look to bring the customer lens inward?
How do you align teams on prioritizing pain point remediation and accelerating touchpoint innovation for to create a path for customer and business success?
What strategies are you utilizing to nudge customers along the product adoption curve?
What does ‘seamless’ mean to you and specifically your sector?
How are you looking to establish a direct link between customer behaviour, data and analytics and hard metrics like revenue, profitability, churn, and customer value?
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