Chris Cummings is Principal Product Manager at Precisely. He leads our SaaS communication platform, EngageOne Communicate, which empowers business teams to engage with their customers in relevant, personalized experiences that drive business results. Chris has led product initiatives at Pitney Bowes, Red Ventures, Lucky Labs, and Lycos. He holds a bachelor's degree in English from Merrimack College in North Andover, MA, and an MBA from the University of Phoenix. He blogs about the art and science of product management at christophercummings.com.
In today’s digital world, the need for an omnichannel customer experience has been making a major comeback on the list of business priorities. With customers using different channels, it can be hard to keep up with their demands that you should be personally meeting them on their channels of choice. In this session, discover a typical customer journey to understand where and why you might be losing customers along the way, and how to easily harness the power of data and the right tech tools to transform your customer’s experience.