FIRESIDE CHAT WITH NESPRESSO
Leveraging the Benefits of Offline and Online to Develop a Quality, Tailored CX
FIRESIDE CHAT WITH TELECOM EGYPT
Developing a 360-Degree Approach and a Single Viewpoint of the Customer
To compete with increasing digitization, companies will need to be everywhere the customer is. As a result, omnichannel will become the dominant strategy for brands and by 2025, 31% of online commerce will be fulfilled by omnichannel in the U.S., up from 22% in 2020, according to Colliers.
Forced into rethinking their strategies quickly, brands are blending their online and offline presences leveraging an established approach — omnichannel. Adopting an omnichannel strategy requires creating a coordinated, seamless shopping experience across multiple channels, re-envisioning the role of physical stores in the process.
Key areas to be discussed in 2022 include:
James Hansford
B2C Commercial Manager, Omni Channel
Nestlé Nespresso
Ashley Lickenbrock
CX Strategy Lead, Strategic Partners
Bayer Crop Science Division
Srikant Iyer
SVP, Product Strategy & Transformation
Wells Fargo
Katie Manty
VP, Omnichannel Strategy
Omnicom Health Group
Moataz Ibrahim
Head of Digital Customer Experience
Telecom Egypt
Geeta Menon
Product Marketing Leader
RingCentral
Chris Murphy
VP Product Marketing
Smart Communications
Lead Sponsor
Sponsors