AI and machine learning are increasingly important tools, with organisations across the globe leveraging them to improve efficiencies in data analysis and processing. When using AI in CX strategy, a ‘human-touch’ is essential to ensure the technology is providing value in the customer journey. Andrae Kirkland, Lead Tech Program Manager at Nike and Advisory Board Member at CX Network, joins us in a fireside chat to discuss the potential of AI and machine learning in CX.
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