Responsible for managing and overseeing all marketing aspects for Abu Dhabi Finance, David motivates in-house talent in order to provide dedicated, efficient and effective marketing services to the business.
Besides speed, price and efficiency, customers in the financial services sector tend to seek trust, reliability and empathy when it comes to choosing their provider. And while many FS institutions have adapted to changes many years ago, it’s no longer enough as customer behaviours are constantly evolving. In this session, hear from CX professionals on how to communicate the value proposition of customer centricity, adopt appropriate CX strategies, and how to roll this out across the organisation.