Ravi Shekar is a data powered, consumer centric, Insights & Analytics specialist with a strong acumen for commercial effectiveness and Digital transformation. Ravi has over 16 years of experience across Behavioural Insights, Media & Omnichannel effectiveness, Data strategy & Advanced Analytics with specific focus on UX, CX measurement, Journey mapping and VoC Analytics.
With over 16 years’ experience across behavioural insights, data strategy and advanced analytics, Ravi’s current role sees his focus on UX, CX measurement and Journey mapping for Philip Morris International. Well versed in the challenges of leading data teams in heavily restricted industries, Ravi understands the need to get creative in utilising data.
Ravi Shekar joins us to discuss: