Enhancing Customer Experience, Engagement
and Retention through Data Analytics
September 13 - 14, 2022 | Free CX Network Online Event 

Ravi Shekar

Global Manager, E-vapor Insights & Analytics Philip Morris International

Ravi Shekar is a data powered, consumer centric, Insights & Analytics specialist with a strong acumen for commercial effectiveness and Digital transformation. Ravi has over 16 years of experience across Behavioural Insights, Media & Omnichannel effectiveness, Data strategy & Advanced Analytics with specific focus on UX, CX measurement, Journey mapping and VoC Analytics. 

Agenda - Day 2

9:00 AM Fireside Chat: Data Analytics and Digital Insights - Visualisation to Action

With over 16 years’ experience across behavioural insights, data strategy and advanced analytics, Ravi’s current role sees his focus on UX, CX measurement and Journey mapping for Philip Morris International. Well versed in the challenges of leading data teams in heavily restricted industries, Ravi understands the need to get creative in utilising data.

Ravi Shekar joins us to discuss:

  • Data Visualisation & Customer Journey Mapping
  • Leveraging data effectively through omnichannel integration
  • Strategy in deployment of VOC/NPS across global, heavily regulated markets