With over 16 years’ experience across behavioural insights, data strategy and advanced analytics, Ravi’s current role sees his focus on UX, CX measurement and Journey mapping for Philip Morris International. Well versed in the challenges of leading data teams in heavily restricted industries, Ravi understands the need to get creative in utilising data.

Ravi Shekar joins us to discuss:

• Data Visualisation & Customer Journey Mapping
• Leveraging data effectively through omnichannel integration
• Strategy in deployment of VOC/NPS across global, heavily regulated markets