Enhancing Customer Experience, Engagement
and Retention through Data Analytics
September 13 - 14, 2022 | Free CX Network Online Event
Afshin Ahangar
VP Strategic Customer Insights and Advanced Analytics AT&T
Afshin is a an experienced Insights professional and team leader with a history of significant commercial impact on billion dollar FMCG, CPG, Technology, and Entertainment brands and businesses across B2C and B2B.
With an award winning record of meaningfully applying knowledge from cognitive, behavioral and data sciences & technology towards an advantaged understanding of the consumer, customer and shopper.
Afshin is skilled in and passionate about building & evolving a progressive and strategically critical insights function, driving an ambitious & growth driven learning agenda, developing next generation insights capabilities, and driving learning, inspiration and partnership from early stage strategic exploration through commercial execution.
Agenda - Day 2
12:00 PM Building a Better Data Architecture for the age of Hyper-Personalisation
The Customer of 2022 demands a personalised experience, and businesses can now access the data to make it happen. Data can often be isolated in different silos, leading to an inability to effectively utilise the data and build a richer story of the customer. How do we sort through this data and ensure we have the correct data architecture in place to achieve personalisation?
To be discussed:
- Sourcing data to build the story of the customer
- Integrating data the right way across a variety of channels
- Levelling up data to further enhance CX personalisation
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