No matter how much you think you know about your users or customers, second guessing their behaviours is not enough; however, conducting research is crucial to uncovering valuable insights and aligning your product or service to your customer needs and goals. In this session, discover various strategies from 3x panellists on how they’re able to uncover quality insights. Talking points in this panel include:
We will be sharing our top takeaways from our recent study conducted in the UK, Germany and France, delivering insights into consumer perception on how the physical and digital experience has changed and how the expectations of the consumer will shape the future of the omni-channel experience.
Organizations today are quickly realizing digital experience data provides insights that are necessary to grow the bottom line. Setting the foundations to extract value from that data is often a challenge. Join David Geffen, VP Product Marketing, Glassbox and Edwin Goodwin, Associate Product Manager, Rocket Mortgage for an interactive discussion on how companies set up a scalable digital experience practice. We’ll discuss best practices including:
Join Ed Creasey of Calabrio as he shares 12 use cases and case studies that show how to deliver value quickly and sustainably with Interaction Analytics. Let Ed show you how to use data within the analytics program to deliver fast results, how integration and governance set you up for success, how analytics pipeline management can prioritise when you invest your time and get ROI, and how to combine Analytics with your existing Business Intelligence, Quality Management, Customer Survey, Training and Coaching Programs.