Given the seismic changes in customer behavior driven by the pandemic, historical data in effect became redundant overnight as businesses instead had to make sense of what was happening in real time.
Those businesses with the most established customer data frameworks were therefore much better equipped to respond to these changes and deliver the experiences their customers needed in difficult circumstances.
To ensure your business is agile in response to customer wants and needs, CXN Live: Customer Data, Insights & Analytics 2021 will focus on: