How a seamless customer journey creates a powerful connection with the brand
Businesses that adopt Customer Journey Management significantly outperform those that don’t, with 10 – 20% more revenue and cost reductions of 15 – 25%. The importance of customer journey management is only set to increase given the speed at which customer buying behaviors continue to evolve.
However, for the majority of businesses, there is no clear view of the customer journey across multiple channels, customer data is still fragmented across different departments and CX teams lack stakeholder engagement for addressing the entire end to end customer journey.
With that in mind, CXN Live: Customer Journey Management 2022 will be focused on: