The 2030 customer will be a catalyst for change in CX. The first members of Generation Alpha were born in the same year that the iPad launched; they know only a world of instant and on-demand technology. Everything they consume – information to entertainment – has only ever been a touch away. While their elders have grown used to certain standards and ways of interacting with businesses, the 2030 customer won’t settle for the status quo. They will demand better from businesses – better customer journeys, better services, better experiences and better environment, social and corporate governance (ESG).

Only the businesses that deliver this will thrive. 

To be discussed in this session:

• Who is the customer of 2030 shaping up to be and how to prepare now
• Challenges of enterprise customer communication​
• Global digital landscape in 2022