Kati Packalen

Kati will share her expertise on the importance of knowing the brand values you want your business to be associated with by your customers and employees. Kati will discuss her vision of creating a culture of employee inspiration as an additional layer to Maslow’s basic hierarchy of needs in order to raise the benchmark of employee satisfaction to employee commitment which has been proven to increase productivity. Furthermore, inspired employees are reported to be 125% more productive than satisfied employees. So how do you inspire your employees?