Jonas Kronlund

Jonas has pioneered ways of working that now form a company-wide framework for rigorous experimentation. This formalises a way for employees to be measured against the amount of customer learning instead of prematurely scaling up invalidated ideas. This kind of customer development can be deployed throughout the customer journey and during the whole life-cycle of a business. Also understand the value of adaptability and resilience, especially in organisations doing development in very high market uncertainty. Additionally, what happens during the scale-up phase, which possibly involves post-merger integration of smaller acquisitions?