Customer Experience Transformation: Nordics Blog
The Future of CX? It’s not what you might think…
As a pre-event taster, The CX Network analyses the
need for humanity and empathy to create a total CX and EX experience.
Technology is enabling businesses to collect, store and synthesise more
customer data. However, how can industry leaders use the data to enrich customer
engagement and create more memorable customer experiences? And where does the
human element play a role in the customer experience now processes are becoming
digital?
Why EX is key to your CX strategy
Research by Forrester shows that, over a 5-year period, CX leaders achieved a 17% revenue growth compared to only 3% by CX laggards. Whilst it’s impossible to attribute these results purely to CX, we do know that happy employees create happy customer experiences. And happy customers are essential to business success. Explore how EX is key to transforming your CX strategy here.