Martin Kurze

Director, Research & Innovation, T-Labs Deutsche Telekom

CONFERENCE DAY ONE (13 NOVEMBER)

11:30 A ROBOT FOR THE EMOTIONAL ASPECT OF DATA COLLECTION AND ANALYSIS

Knowing your customer is not just a requirement of your compliance department, it is also a great way to identify needs and opportunities to create that ultimate customer value. Who knows your customer better than his or her family? A small, humanoid and emotional appealing robot, positioned as a family member (not a ‘device’) could bridge the emotional gap between you and your customer.

This talk will present and discuss huge opportunities and huge responsibilities that are coming with data collection and analysis. We will explore how to open up additional emotional conversation channels with your customers, and how to act on that data, helping you build intimacy with your customer through technology.

Check out the incredible speaker line-up to see who will be joining Martin.

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