Leveraging data to drive increased personalization, empathy and proactive communications

Free Online Event | May 17, 2022

 As businesses look for ways to deliver services that are fast, personalized and effective, personalization has become a key investment priority for customer experience leaders.

With that in mind, CXN Live: CX Personalization will be focused on:

• Leverage AI to understand the vast amounts of data points available in order to personalize each interaction at every step of the journey.
• Marketing Automation: Capturing data insights and delivering personalized messages to your customers at scale
• Channel integration: ensuring interoperability between systems and channels to offer a seamless experience and transfer of information at every touchpoint 
• Personalization: unlocking the potential of customer data to deliver the right information at the right time
• Real time updates: ensuring that both agents and customers can get real time information on orders, deliveries and services
• Self-service: Provide holistic self-service that answers the majority of needs, thus saving customer time. Faster service equals instant gratification which builds customer loyalty and advocacy. 
• Predictive customer care: deploying the likes of machine learning to pre-empt customer needs at scale by actioning customer feedback and signals with speed and agility.