Vaughn van Bosch

Head of Digital Celcom Axiata Berhad

Conference Day Two | 4 March

· Looking beyond just rewards to build and innovate customer loyalty programs

· Developing market segmentation to enhance customer loyalty, purchases and conversions

· Delivering consistent brand experience at every customer touchpoint and interaction

Learning Outcomes:

• Reviewing organisational structure and culture: Does it supports a holistic approach in driving employee engagement and care?

• Demonstrating how strong employee engagement and empowerment can lead to positive customer and business outcomes

• How to effectively engage with multi-generational employees and instill organisational values

• Using empathy mapping to form deeper connections and relationships

• Sharing of best practices for turning employees into brand advocates through employee engagement, experience and empowerment

Check out the incredible speaker line-up to see who will be joining Vaughn.