Many healthcare organizations have goals for improving Patient Experience (PX) across their websites and mobile apps. To do this effectively, brands must build better approaches to understanding and remembering consumers and their preferences, even when they aren’t logged in. While that is the utopia, the reality is that many organizations will take different paths as they sort out the gaps, challenges, and roadblocks they face when trying to build a program focused on building better experiences for their patients, all while ensuring they stay HIPAA-compliant. 

This session will give you some insight into: 

• The pitfalls and challenges brands face as they try to go from crawling to running in the PX space 
• Stories from the field looking at different types of PX improvements while using a few different technology platforms, and key learnings 
• Key takeaways for how to think about best solving for and ensuring that your PX goals are never hindered by bad data or limited technology