In an increasingly digital world, patients now expect personalized, efficient, and convenient experiences from their healthcare providers, paralleling the seamless experiences they increasingly enjoy in other aspects of their lives. However, in an industry traditionally slow to adopt innovation, Patient Experience Officers (PXOs) often face multiple challenges when striving to enhance the patient experience.

Crystal Broj is the Chief Digital Transformation Officer at the Medical University of South Carolina. In the PXO’s Handbook, Crystal shares practical advice on overcoming five key challenges for PXOs:

1. Identifying and leveraging new technologies to achieve strategic PX goals

2. Implementing and leveraging AI solutions

3. Change management

4. Using technology to improve patient access

5. Platform optimization