Gustavo Saiago

Product & CX Director, Birdie, & Former Senior Product Ops Lead Nubank

Gustavo Saiago is a Senior Customer Experience Manager who until very recently, led CX teams at Nubank. He has honed his skills over a decade-long journey through diverse roles in multinational corporations such as Avon, Mercado Livre and Nubank. At Nubank, he orchestrated all aspects of customer interaction channels, driving seamless customer journeys. Additionally, I oversee the governance of the NP System, a comprehensive process that interfaces with all internal global product and segment areas. Through robust frameworks, we capture customer feedback and translate it into actionable insights, catalyzing improvements in customer experience and enhancing process efficiency. He believes that exceptional customer service is a crucial differentiator in today's competitive landscape, and has dedicated his career to mastering the art of delivering unparalleled customer experiences.

CX Financial Services 2024 Agenda

10:00 AM Panel Discussion: Omnichannel strategies for financial services

In this panel discussion, we will delve into how integrating multiple communication channels, such as phone, email, chat, social media, and in-person interactions, can provide a seamless customer experience. Learn from industry experts on how financial services are evolving with omnichannel strategies to meet shifting customer expectations in 2024.

Key takeaways:

  • Integrate various communication channels to create frictionless customer journeys
  • Leverage AI to ensure consistency and personalization across channels
  • Understand the role of real-time data analytics in optimizing the omnichannel approach
  • Maintain the human touch while automating customer interactions