Ekaterina Mamonova

Global Lead, Marketing & Customer Experience Allianz Commercial

As the global lead for marketing and customer experience at commercial insurance firm Allianz Commercial, Ekaterina Mamonova is responsible for driving global initiatives aimed at delivering best-in-class experiences to both clients and broker partners. Prior to this she held a similar role at insurance firm AIG, having also worked in research, consulting and sales. She says:

"Our CX ambassador program involves bringing together employees from across organizational levels and roles to provide input and engage in moving the CX strategy and action plans forward. This initiative creates an internal network of customer experience advocates that the CX team can work with, as well as provide an opportunity for employees who are passionate about CX to get involved. Our brilliant ambassadors have the chance to learn and develop new skills and to raise their profile within their department or across the company, while building grassroots support for a more customer-centric culture. Setting up this community, and watching colleagues thrive in this environment, is a truly rewarding experience!"

CX Financial Services 2024 Agenda

11:00 AM Maximizing trust and engagement in Customer Experience

Join us for an insightful interview with Ekaterina Mamonova, CX Network's Top 20 CX leaders in financial services, as we delve into the benefits of personal interactions and Allianz Commercial's impactful CX Ambassador Program driving a customer-centric culture.

Key takeaways:

  • Understand the importance of in-person communication in building and maintaining trustful relationships with customers
  • Learn how technology supports, rather than replaces, personal relationships in customer experience
  • Discover the structure and benefits of Allianz Commercial's CX Ambassador Program
  • Gain insights into fostering a customer-centric culture within an organization