Watermelon is a strategic CX consultancy that measures what matters to customers and drives business transformation. We work with leading financial services brands to disrupt legacy thinking – utilising best in class VOC programmes, AI-driven technology and intelligent use of data to transform businesses. Our trusted framework creates optimal CX strategies. We use an evidence-led and technology-driven approach to design customer feedback programmes that drive change and deliver return on investment. Our expertise, proprietary benchmarking indexes and advanced analytical techniques enable our clients to go beyond the numbers to optimise customers’ experience, deliver operational efficiencies and transform business growth.