APAC businesses need customer data analytics to deliver best in class customer experiences, but many are facing challenges in collecting, integrating, analyzing, and acting upon customer data.
A McKinsey study found that data-driven companies are more likely to succeed financially, including making more profit, growing revenue, and pleasing customers. However, only 23% of APAC businesses say they are using customer data effectively to improve their customer experience. The unique challenges of the Asia-Pacific region, such as its diverse customer base, complex regulations, and rapidly changing technology, make it difficult to collect, manage, and analyze customer data efficiently.
All Access: Customer Data Analytics addresses these challenges and provides actionable solutions to data integration, quality management, and collection challenges.
Strategies to break down data silos and ethically integrate customer data from different sources to create a unified view of the customer.
Methods to ensure that customer data is complete, accurate, and up-to-date.
Customer journey analytics:
Explore how to map the customer journey through data analytics and identify opportunities to improve the customer experience.
45%
of APAC data professionals say customised data and analytics is key to higher selling prices
21%
of organisations in APAC say that their data is still siloed and that there is no integration taking place.
24%
of APAC businesses have successfully designed data ecosystems that can handle customer information to drive business outcomes
For more information on how CX Network's All Access webinar series is uniquely placed to help you share your vision with our
global and engaged community audience contact us now!
All Access from CX Network is a fully online experience that enables you to connect, network and learn in a state-of-the-art online environment both live and on demand. Our immersive platform presents you the latest insight and case studies across multiple formats and time zones.