A passion driven marketer in creating desire and influencing brand preference, David leads the marketing team for Mazda, one of Singapore’s most popular Japanese automotive brand distributed by Eurokars Group, the largest privately-owned car distributorship in Singapore with regional presence in Indonesia, Australia and China. David has more than 20 years of experience in marketing and communications. Embarking his career in the civil service and progressing to international advertising agencies, he is currently in automotive brand and customer relationship management. He thrives on challenges in automotive marketing and continues to improve consumer engagements with the Mazda brand. David have also strengthened the Mazda brand locally through strategic partnerships with key world class sports events and celebrity brand ambassadors. An avid wine enthusiast, David enjoys white wines such as Chablis and Albarino and continues to explore new wines regions.
• Understanding the key metrics for measuring customer service performance, including CSAT, NPS, and churn rates.
• Using customer feedback to improve service performance, including implementing a customer feedback loop and measuring the ROI of customer service initiatives.
• Appling best practices for continuously improving customer service performance.
Check out the incredible speaker line-up to see who will be joining David.
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