Customer experience (CX) is the battleground for brand loyalty in today's digital age. But with ever-evolving technology and a new breed of tech-savvy consumers, traditional CX strategies are no longer enough.

Introducing The Rise of the Synthetic Shopper, a groundbreaking report that delves into the latest customer behaviour trends, with a particular focus on the emergence of the "Synthetic Shopper."

Uncover actionable insights on:

• Humans vs. Machines: How AI is augmenting human capabilities and optimising CX efforts.
• The Power of Personalisation: Craft exceptional customer experiences through data-driven personalisation strategies.
• The Rise of 'Phygital': Learn how to seamlessly blend physical and digital touchpoints for an engaging customer journey.
• Customer Catchphrases to Know: Understand the evolving language of your customers.

Download your free copy of The Rise of the Synthetic Shopper today and unlock the secrets to winning in the age of the Synthetic Shopper!

Over the last 12 months, the major trends defining CX have been shaped by new technological developments, changing customer demands and the continued digitalization of the modern enterprise. Many practitioners, however, face the same challenges that have plagued CX for decades; how to secure buy-in, train teams and grow the customer base.

According to CX Network members, this is the Global State of CX in 2024.

The Global State of CX 2024 is based on insights from 282 CX practitioners, service leaders, experience designers, analysts and consultants from around the world. It paints a comprehensive snapshot of the challenges, opportunities and developments that are influencing CX at present, and features analysis from senior CX practitioners and leaders from CXPA Finland, Dhruva Express, Hastings Direct, John Holland Group, Maven Clinic, PetCo, The NTWK, YLE and Talkdesk.

Now in its eighth year, this edition of our flagship annual report is also the first in the Global State series to examine the profit and loyalty benefits delivered by disruptor technologies such as generative AI and virtual reality.

Download the Global State of CX 2024 to discover:

• Why data and analytics are growing in importance for CX practitioners.
• What CX Network members and their customers think about AI.
• How practitioners are working to build recognition of CX as a key business driver.