What are CX Leaders' advice when it comes to managing the new generation of customers?

Acknowledging the existence of the multi-generation of customers is the first step in managing them. This is followed by tackling them through

• Personalization & Insights 
• Digital Adoption
• Self-Service Tools
• Social Listening

Leaders within the CX Community heavily stresses on the importance of telling a story through an organization's brand, and to meet the new generation of customers where they want to be met. We asked some CX leaders on what advice would they have for organizations to tackle the new generation of customers. Check out the video to see what they have to say!

Featuring:

• Wilmer Ryan Cu, Global Marketing Director, Asia Pacific Design, Wella Company
• Alp Altun, Head of Transformation Programme, Prudential
• Ryan Mascarenhas, Group Chief Customer Officer, Bolttech
• Lolitta Sufian, Chief Experience Officer, Telekom Malaysia
• Sandra de Zoysa, Group Chief Customer Officer, Dialog Axiata
• Martin Head, GM, Customer Support Innovation, Fujifilm Business Innovation Asia Pacific
• David Chung, Senior Marketing Manager, Trans Eurokars, Mazda

Happening at the Suntec Convention & Exhibition Centre, Singapore, this mega-expo will bring together the CX, Digital Experience, & Marketing community with over 1000 visitors and 90 industry speakers. Download the agenda to see what you can look forward to for this mega-expo.