Eddie Short

Director – Chief Data & Analytics Officer O2 (Telefónica UK)

Conference Day Two - 20 January, 2021 (Timings in GMT)

10:50 WITH CUSTOMERS MOVING BACK AND FORTH BETWEEN MULTIPLE DEVICES FOR ONE TRANSACTION – HOW CAN WE EFFECTIVELY ENGAGE WITH OUR CUSTOMERS?

  • Mobile: How can you use mobile to communicate with the consumer in micro-moments?
  • Chatbots: How do you position chatbots with the consumer?
  • Social media: How can you succeed in an era of human-driven marketing? 
  • Website: Does you online platform reflect your customers buying patterns?
  • Human: Should human contact only be used in the “worst case” scenario for the customer or are we underestimating our call centers potential to differentiate your experience from competitors?

Check out the incredible speaker line-up to see who will be joining Eddie.

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