As part of CX Asia Week 2022, the CX Network is holding a series of CX Leaders Exclusive Discussions where you will be engaged in an intimate roundtable discussion with like-minded peers.
Bridging the Omni-Channel Customer Communications Gap to Achieve Excellent CX
Wednesday, 20 April 2022 | Online (Singapore time)
Customer behaviour, expectations and preferred communication methods have all changed following a disruptive two years. Traditional communication methods are gradually becoming obsolete, and leaders in the Banking, Financial Services and Insurance (BFSI) sectors accelerated investments in digital platforms like mobile applications and websites.
However, there remains a gap between the level of such investments and the actual rate of adoption (only 53%!). This signifies a lack of ROI from your investments and the incurred opportunity costs in customer communications within your omni-channel strategy.
Addressing this challenge, the CX Network is putting together a series of CX Leaders Executive Discussions where you will explore:
- How to drive proactive CX interactions to keep them engaged throughout their entire customer journey
- Discover how to delight your customers with end-to-end mobile experiences
- Learn how you can reach 100% of your customer base with universal mobile engagement
- Start building customer loyalty and winning new customers through an integrated suite of mobile communication channels
Moderator: Mark Frederick Amberg, Assistant Vice President, 5G Products & Services, StarHub Enterprise Business Group
Mark is an accomplished leader with over 20 years of experience in the Enterprise Communications arena. He has held leadership roles in Solution Development, Product Management, and Go-to-Market Management. As the Assistant Vice President, StarHub’s Enterprise 5G Products & Services Department, he and his team are responsible for designing and launching new products and services that enable businesses to leverage emerging technologies that 5G Stand Alone (SA) delivers, including Network Slicing, Mission Critical Communications, and Enhanced Mobile Broadband services.
Moderator: Robin Ng, Senior Vice President, APAC Region, Soprano Design
Robin Ng is the Senior Vice President of the APAC region for Soprano Design, bringing over 22 years of experience in a sales and pre-sales leadership role in the Telco and IT sectors. Robin leads a global team of sales professionals located in Australia, Southeast Asia, and New Zealand. Key functions include new MNO partner acquisition, as well as development and execution of Soprano’s global sales strategy and account management to help Soprano achieve target revenue objectives for each operator partner in the region.
How It Works
Each Leaders Forum rotation will be led by an expert moderator. This intimate setting provides an opportunity for leaders to engage in in-depth discussions around a particular challenge they are facing. There will be two rotations, each running for one hour.
Details (Singapore time)
- First round: 2pm – 3pm
- Second round: 3:30pm – 4:30pm
How to Register
This event is exclusive and limited seats are available. To register, please contact steven.tang@iqpc.com.sg
