Yash Sheth
Head of Customer Lifecycle Strategy – GoFood GojekYash graduated from IIT Bombay in 2014 with B.Tech and M.Tech in Material Science and Metallurgical Engineering with specialisation in ceramics and composites and later he went on to get his MBA from INSEAD in 2019. His curiosity to explore has motivated him to engage in diverse and distinct set of experiences, and work in various fields including industrial research at TSMC, Ops and supply chain at Apple, Consulting at McKinsey and his latest stint of managing customer lifecycle at Gojek.
20 November 2024 | Main Conference Day 1
11:20 AM Panel Discussion: Building Lasting Relationships with Targeted Engagement
- How can micro-segmentation help companies identify and prioritise loyal customer segments?
- Effective strategies for designing targeted loyalty programs based on micro-segment insights
- How can micro-segmentation be used to predict customer churn and implement retention strategies for at-risk segments?
- Challenges and ethical considerations when personalising loyalty programs based on micro-segmentation
- Bridging the gap between digital natives and digital adopters
Check out the incredible speaker line-up to see who will be joining Yash.
Download The Latest Agenda
