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Leaders Platform
Teeraphol Ambhai
Head of Search Experience - Martech Bumrungrad International HospitalTeeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. He has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 10 years, since graduating with a Master’s Degree from CMMU in 2014 and Bachelor Degree from ICT Mahidol University in Computer Science, also got 2 Mini MBA from Neo Academy by CMMU. Currently, he studies Doctoral of Communication arts at UTCC. He leads and manages a small team, of no more than 10 people, with a high-level understanding of Project Management and a Growth mindset that results in world-class social media outcomes such as 1st Most followers FB of hospital in the world, as well as Top 4 in the world for other 3 main channels (IG,Tiktok,YouTube) which can achieve success, make big changes, gain a competitive advantage in terms of performance, and received more than 50 awards among other hospitals both in Thailand and internationally, who is the one behind the scene of successfully 5 awards-winning last year from CX Asia Excellence Awards.
18 June 2025 | Main Conference Day 1
12:50 PM Fireside Chat: When Technology Fails: The Art of Service Recovery in a Digital-First World
• The Breaking Point: Critical moments when digital solutions fall short - and how to seamlessly transition to human intervention.
• The Empowerment Factor: Equipping frontline teams with the right tools and authority to resolve complex issues technology can't handle.
• The Integration Blueprint: Creating seamless handoffs between automated systems and human teams that actually enhance customer satisfaction.
4:10 PM Mapping the Patient Journey: How Bumrungrad International Hospital Designs Exceptional Experiences at Every Touchpoint
Bumrungrad International Hospital received Best Hospital of the Year Thailand 2022 and Most Emerging Company in Healthcare, and more reputably, a winner of 5 different awards in the CX Asia Excellence Awards 2023. Unveiling their award-winning approach to patient experience, we'll take you on a deep dive into how Bumrungrad meticulously maps the patient journey, from initial touchpoints to post-treatment care.
· The key stages of the patient journey and how Bumrungrad optimises each one.
· Leveraging data and customer insights to personalise the patient experience.
· Strategies for building a culture of patient-centricity within your organisation.
- · Real-world examples of how Bumrungrad has designed exceptional experiences at every touchpoint.
Check out the incredible speaker line-up to see who will be joining Teeraphol.
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