Teeraphol Ambhai
Head of Search Experience - Martech Bumrungrad International HospitalTeeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. He has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 10 years, since graduating with a Master’s Degree from CMMU in 2014 and Bachelor Degree from ICT Mahidol University in Computer Science, also got 2 Mini MBA from Neo Academy by CMMU. Currently, he studies Doctoral of Communication arts at UTCC. He leads and manages a small team, of no more than 10 people, with a high-level understanding of Project Management and a Growth mindset that results in world-class social media outcomes such as 1st Most followers FB of hospital in the world, as well as Top 4 in the world for other 3 main channels (IG,Tiktok,YouTube) which can achieve success, make big changes, gain a competitive advantage in terms of performance, and received more than 50 awards among other hospitals both in Thailand and internationally, who is the one behind the scene of successfully 5 awards-winning last year from CX Asia Excellence Awards.
Transforming CX Data: Micro-Segmentation and the Customer Journey
Transforming CX Data: Micro-Segmentation and the Customer Journey
20 November 2024 | Main Conference Day 1
12:30 PM Best Practices - Mapping the Patient Journey: How Bumrungrad International Hospital Designs Exceptional Experiences at Every Touchpoint
Bumrungrad International Hospital received Best Hospital of the Year Thailand 2022 and Most Emerging Company in Healthcare, and more reputably, a winner of 5 different awards in the CX Asia Excellence Awards 2023. Unveiling their award-winning approach to patient experience, we'll take you on a deep dive into how Bumrungrad meticulously maps the patient journey, from initial touchpoints to post-treatment care.
- The key stages of the patient journey and how Bumrungrad optimises each one
- Leveraging data and customer insights to personalise the patient experience
- Strategies for building a culture of patient-centricity within your organisation
- Real-world examples of how Bumrungrad has designed exceptional experiences at every touchpoint
21 November 2024 | Main Conference Day 2
1:50 PM Panel Discussion | Harnessing the Power of Customer Reviews: From Sentiment Analysis to Actionable Insights
This session delves into how to leverage review data to drive meaningful changes. Learn how to prioritise issues based on sentiment analysis, develop data-driven action plans, and effectively communicate improvements back to customers.
- Benefits and drawbacks of customer reviews depending on the situation
- Fake reviews, biased opinions, and potential for negativity to damage brand reputation
- Using reviews to identify areas for improvement, and encouraging authentic reviews through incentives or clear guidelines
- Moving beyond just reviews and creating a culture of open feedback
Check out the incredible speaker line-up to see who will be joining Teeraphol.
Download The Latest Agenda
