Imagine using data to pinpoint customer pain points and then redesigning touchpoints to address them, ultimately leading to a more satisfying customer experience. This topic discusses extracting valuable customer insights from data to create big changes. 

• Collecting the right customer data to support micro-segmentation  
• Strategies for analysing large datasets from various sources to extract actionable micro-insights  
• Strategies for empowering marketing, sales, and customer service teams to leverage micro-segment insights for effective customer interactions