Snigdha Nandan
Director, B2C & Digital Marketing Asia Pacific MastercardSnigdha is a seasoned marketing leader with over 16 years of experience at major brands including PayPal, Levi Strauss, Adobe, and Mastercard. With a proven track record in driving business growth through strategic marketing and digital innovation, Snigdha has excelled in both developed and emerging markets. Her expertise spans Marketing Strategy, SEO, SEM, AI/ML, Web 3.0, CRM, and more. Passionate about social impact, Snigdha actively supports women in business and education for children, and has volunteered extensively with NGOs and in industry networks.
21 November 2024 | Digital Marketing Asia Day 2
9:50 AM Panel: Balancing Trust and Business Needs in Digital Marketing Campaigns
• Reviewing best practices in ensuring the security of audience data in digital marketing
• Building a robust data management strategy in digital marketing strategies
• Understanding how to still meet business needs while protecting data privacy
10:50 AM Evolving Digital Marketing: Fostering Innovation with Consumer Confidence
• Discuss the role of innovative marketing strategies in enhancing customer engagement while building and maintaining consumer trust in a competitive landscape.
• Explore ways to leverage new digital tools and trends to create impactful marketing campaigns that resonate with audiences without compromising their trust.
• Examine the importance of transparency and ethical practices in digital marketing, ensuring that innovation aligns with consumer expectations and brand values.
Check out the incredible speaker line-up to see who will be joining Snigdha.
Download The Latest Agenda
