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19 - 22 November, 2024 | Suntec Singapore Convention and Exhibition Centre, Singapore
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Rosebel Garcia

Head of Marketing and Commercial Hertz Philippines

Experienced Business Development Officer with a demonstrated history of working in the management consulting industry. Skilled in OBIEE, Oracle Data Integrator, BI Publisher, Business Management, Data Analysis, SAP PI, and Customer Relationship Management (CRM). Strong business development professional graduated from De La Salle Lipa.

21 November 2024 | Digital Marketing Asia Day 2

1:10 PM Unleashing the Power of "Why": How Data-Fuelled Influencer Storytelling Drives Action

• Leveraging data analytics to understand your target audience's motivations, challenges, and buying 

journeys

• Move beyond vanity metrics and utilise data to identify influencers whose audience demographics, 

values, and content align with brand goals 

• Explore how data insights can be used to inform the narrative arc of your influencer campaigns

Check out the incredible speaker line-up to see who will be joining Rosebel.

Download The Latest Agenda