Ricky Chau
Chief Strategy & Customer Officer CBC Tech
20 November 2024 | Main Conference Day 1
11:20 AM Panel Discussion: Building Lasting Relationships with Targeted Engagement
- How can micro-segmentation help companies identify and prioritise loyal customer segments?
- Effective strategies for designing targeted loyalty programs based on micro-segment insights
- How can micro-segmentation be used to predict customer churn and implement retention strategies for at-risk segments?
- Challenges and ethical considerations when personalising loyalty programs based on micro-segmentation
- Bridging the gap between digital natives and digital adopters
2:00 PM Roundtable G - Sustainable CX Strategies – a Nice-to-Have or Must Have?
- Automating tasks with Machine Agents to relieve employee strain.
- Improving Customer Effort Score through AI-driven personalised service.
- Increasing resilience and scalability, all while reducing costs.
Check out the incredible speaker line-up to see who will be joining Ricky.
Download The Latest Agenda
