Raymond Tan

Assistant Commissioner, Taxpayer eXperience Division Inland Revenue Authority of Singapore (IRAS)

Raymond is currently leading service strategies, innovation, and omni-channel taxpayer experience efforts at the Inland Revenue Authority of Singapore (IRAS) as the Assistant Commissioner of Taxpayer eXperience Division. He is concurrently the Quality Service Manager at IRAS.

17 June 2025 | Pre-Conference Interactive Workshop

9:30 AM Mastering Customer Journey Mapping for Lasting Impact

Unlock the power of compelling customer journey mapping to elevate your organisation's CX strategy. In this immersive session, participants will learn how to visualise and identify key touchpoints that define customer experiences.

 

What You Will Learn:

 

·    Practical Techniques: Discover step-by-step methodologies to map customer journeys, identifying critical pain points and moments of delight.

·    Data-Driven Insights: Learn how to leverage customer feedback and analytics to inform your mapping process, ensuring alignment with customer expectations.

·    Collaborative Workshops: Engage in hands-on exercises where you will create journey maps tailored to your organisation's context, giving you immediate application for your findings.

 

  • This session is designed to empower participants with the tools and knowledge necessary to create meaningful customer interactions through strategic journey mapping

Check out the incredible speaker line-up to see who will be joining Raymond.

Download The Latest Agenda