Unlike many government agencies, the Inland Revenue Authority of Singapore (IRAS) is known for its direct communication with citizens, making them a more approachable resource for tax information. This session explores the exciting potential of personalised citizen engagement on government platforms and the future of citizen engagement in Singapore. Mr. Tan will discuss how IRAS has cracked the code between convenience and privacy to build trust with taxpayers.  

• Discover how IRAS transformed citizen engagement on its communication platforms, making interactions smoother and more efficient 
• Learn how IRAS is navigating the delicate balance between offering personalised services whilst respecting taxpayer privacy 
• Explore strategies IRAS is implementing to build trust across touchpoints