Ascott's presence in over 30 countries gives them a unique perspective on global travel trends and consumer behaviours. Their commitment to providing exceptional guest experiences is evident in their digital initiatives, led by data-driven decisions. 

• The changing landscape of data collection and the importance of first-party data

• Building a first-party data strategy, including gaining user consent

• Analysing data to uncover hidden insights and trends, and developing emotionally-driven content that connects with users on a deeper level