Pat is an independent consultant frequently sought for her expertise in digital marketing strategies and data governance, as well as her views on the future of work. Her 25+ years of experience include: pioneering information systems for the Asian Development Bank, digital transformation projects for Samsung and Pearson, and co-founding tech startups Cross Media and ThumbMOB, as well as iconic art and music bar Big Sky Mind in Manila.
She also serves as Director and Global Partnerships Head for She Loves Data, a 25,000-member non profit that focuses on data literacy and helping more women co-drive an AI-fuelled future.
She’s been featured in Forbes Asia and Business World, and recognised as one of Asia’s Women Leaders (CMO Awards, 2019).
21 November 2024 | Main Conference Day 2
3:50 PM Panel Discussion | The Rise of the Data Centaur: Half Human, Half AI, All About Creating a Winning Customer Experience
Bridge the data-human gap and equip your team with AI tools to analyse customer data and gain deeper insights. This session will equip you to harness the combined power of human and artificial intelligence to create winning customer experiences.
- How can companies leverage the strengths of both humans and AI to create a well-rounded customer experience?
- Discuss how AI can handle data analysis, automation, and repetitive tasks, freeing up human representatives for more nuanced interactions
- Will human judgment still be necessary in complex or unexpected situations?
- What types of data are essential for training AI models used in customer experience applications (e.g., historical transactions, customer feedback, social media data)?
- strategies for data integration and management to ensure AI has access to clean and comprehensive customer data
20 November 2024 | Digital Marketing Asia Day 1
9:55 AM Opening Remarks by Chairperson
10:50 AM Fireside Chat - The AI Revolution: How Artificial Intelligence is Changing a Digital Marketer’s Competitive Edge
• The capabilities of AI in analysing vast amounts of customer data to understand individual preferences
and behaviors, enabling marketers to deliver targeted content, recommendations, and offers that
resonates, fostering deeper connections and boosting engagement
• AI powered chatbots in changing storytelling and content creation
• Maximising time to focus on strategic initiatives and creative content development
3:10 PM Chairperson’s Closing Remarks
21 November 2024 | Digital Marketing Asia Day 2
10:05 AM Opening Remarks by Chairperson
9:50 AM Panel: Balancing Trust and Business Needs in Digital Marketing Campaigns
• Reviewing best practices in ensuring the security of audience data in digital marketing
• Building a robust data management strategy in digital marketing strategies
• Understanding how to still meet business needs while protecting data privacy
3:00 PM Chairperson’s Closing Remarks
Check out the incredible speaker line-up to see who will be joining Patricia.
Download The Latest Agenda
