Asia's #1 Customer Experience
Leaders Platform

19 - 22 November, 2024 | Suntec Singapore Convention and Exhibition Centre, Singapore
Be A Sponsor
Register Now

Patricia Mulles

Director & Global Head of Partnerships She Loves Data

Pat is an independent consultant frequently sought for her expertise in digital marketing strategies and data governance, as well as her views on the future of work. Her 25+ years of experience include: pioneering information systems for the Asian Development Bank, digital transformation projects for Samsung and Pearson, and co-founding tech startups Cross Media and ThumbMOB, as well as iconic art and music bar Big Sky Mind in Manila.

She also serves as Director and Global Partnerships Head for She Loves Data, a 25,000-member non profit that focuses on data literacy and helping more women co-drive an AI-fuelled future.

She’s been featured in Forbes Asia and Business World, and recognised as one of Asia’s Women Leaders (CMO Awards, 2019).

From Data-driven to Data-first: Steps to Redesign Your CX Strategies

From Data-driven to Data-first: Steps to Redesign Your CX Strategies

View Content

20 November 2024 | Digital Marketing Asia Day 1

10:05 AM Opening Remarks by Chairperson

11:30 AM Fireside Chat - The AI Revolution: How Artificial Intelligence is Changing a Digital Marketer’s Competitive Edge

• The capabilities of AI in analysing vast amounts of customer data to understand individual preferences 

and behaviors, enabling marketers to deliver targeted content, recommendations, and offers that 

resonates, fostering deeper connections and boosting engagement

• AI powered chatbots in changing storytelling and content creation

• Maximising time to focus on strategic initiatives and creative content development

4:10 PM Chairperson’s Closing Remarks


21 November 2024 | Digital Marketing Asia Day 2

10:05 AM Opening Remarks by Chairperson

1:50 PM Fireside Chat: Empowering Marketers with AI: From Copywriting to Campaign Success

• How AI can streamline the copywriting process and improve content quality

• Showcase how AI can be used to create tailored content that resonates with specific audience segments

• Measuring the success of your interactive storytelling campaigns

3:00 PM From Big Data to Big Stories: Unleashing the Emotional Power of Data-Driven Narratives

• Analysing data to uncover hidden insights and understand their emotional needs and desires

• Understanding the role of AI in ranking algorithms and how to stay ahead of the curve

• Weave data points into a captivating story that resonates with your audience on a personal level

• Exploring new search platforms and emerging trends in Asia's digital landscape


3:40 PM Fireside Chat: Making Data-Driven Decisions for Future Digital Marketing Campaigns

• Analysing data to identify patterns, trends, and areas for improvement

• Understanding website traffic, conversation rates and audience engagement measurements

• Improving ROI through data-driven analytics

4:25 PM Chairperson’s Closing Remarks


Check out the incredible speaker line-up to see who will be joining Patricia.

Download The Latest Agenda