This session delves into how to leverage review data to drive meaningful changes. Learn how to prioritise issues based on sentiment analysis, develop data-driven action plans, and effectively communicate improvements back to customers. 

• Benefits and drawbacks of customer reviews depending on the situation 
• Fake reviews, biased opinions, and potential for negativity to damage brand reputation 
• Using reviews to identify areas for improvement, and encouraging authentic reviews through incentives or clear guidelines 
• Moving beyond just reviews and creating a culture of open feedback