Asia's #1 Customer Experience
Leaders Platform

19 - 22 November, 2024 | Suntec Singapore Convention and Exhibition Centre, Singapore
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May Chin

Head of Product Growth & Analytics ZALORA

May has historically held ownership and strategic decision making over the growth strategies of multimillion-user consumer products, apps and platforms across SEA. Almost 100% of her career has been spent bringing these new products to fruition, and then optimising them towards highly specific success metrics.

May's career has spanned major startups in Southeast Asia such as Mindvalley, Lazada, iPrice - where she works on developing products in early-beta, bootstrap mode all the way to maturity.

Now, May has joined ZALORA to lead the formation of a new Product growth, experimentation & analytics business unit from scratch.

20 November 2024 | Main Conference Day 1

10:00 AM Shop - but don't drop: How ZALORA turned churn around with AB testing

E-commerce leader ZALORA, known for its 20 million mobile app downloads, combats customer churn through micro-segmentation. This approach involves pinpointing why customers leave, then crafting targeted campaigns and personalised experiences to win them back. Discover how ZALORA leverages this strategy to re-engage customers in a single session. 

  • Hear about the real-life problems of customer churn ZALORA was facing in 2023 – 2024  
  • Research methods we employed to uncover the emotional & utilitarian root causes of churn 
  • How we grouped these churners into actionable micro-segments 
  • How we designed a hyper-relevant anti-churn experience to directly address these root causes 

Check out the incredible speaker line-up to see who will be joining May.

Download The Latest Agenda