Manpreet Singh
Senior Managing Director & Group Head - Customer Experience Management CIMB
Manpreet is an accomplished Customer Experience (CX) leader. Her forte lies in driving Customer Strategies and leading transformational change through human-centric CX Design and Delivery models, Innovation and Process re-engineering programmes using Lean Six Sigma methodology. She has held various leadership roles for both Local and International Banks, and has a deep understanding of Customer loyalty drivers across SE Asia. A passionate customer advocate whose strategy and track record has won her recognition both in domestic and international platforms.
20 November 2024 | Main Conference Day 1
11:20 AM Panel Discussion: Building Lasting Relationships with Targeted Engagement
- How can micro-segmentation help companies identify and prioritise loyal customer segments?
- Effective strategies for designing targeted loyalty programs based on micro-segment insights
- How can micro-segmentation be used to predict customer churn and implement retention strategies for at-risk segments?
- Challenges and ethical considerations when personalising loyalty programs based on micro-segmentation
- Bridging the gap between digital natives and digital adopters
Check out the incredible speaker line-up to see who will be joining Manpreet.
Download The Latest Agenda
