With over two decades of expertise in marketing and advertising, I am currently pioneering Customer Data Platform (CDP) and CRM strategies at Supermom. My career is dedicated to harnessing data to drive innovation and operational efficiency, developing sophisticated solutions that integrate comprehensive data analytics for improved business decisions and enhanced customer experiences. Skilled in optimizing customer journeys, I am passionate about transforming data insights into actionable strategies. My focus is on revolutionizing marketing technologies to drive measurable business success through innovative, data-driven approaches.