This discussion explores strategies for breaking down data silos, personalising interactions across channels, and ensuring a smooth and delightful customer journey at every touchpoint. 

• Machine Learning Magic: Discover how AI algorithms can analyse vast amounts of data to uncover hidden patterns and personalise experiences beyond human capabilities 
• Ethical Considerations: Navigate the ethical landscape of data gathering and personalisation – ensure transparency, respect privacy, and build trust with your customers 
• The Human in the Loop: Don't let AI rule the roost – empower human agents with insights and tools to deliver the ultimate personalised touch when needed