Lolitta Suffian

Group Head of Customer Experience Telekom Malaysia Group

Lolitta's educational journey took her on a captivating exploration of art and creativity. She embarked on her academic path at Aurora Gardens Academy in New Orleans, where she graduated from high school. Fuelled by her passion for the arts, Lolitta's educational pursuits led her to Whitney College of Art in New York. There, she immersed herself in the world of Fine Arts, with a particular focus on the Impressionism period. Through rigorous study and practice, Lolitta delved into the techniques, styles, and philosophies of this influential artistic movement - which she brings into her corporate work on a day-to-day basis. Her art education taught her to look at things from a different point of view, which she does till today.

 Lolitta Suffian is an experienced professional who currently serves as the Vice President, Group Customer Experience at Telekom Malaysia (TM). With more than 22 years of experience across various industry verticals, Lolitta has developed a diverse skillset and a deep understanding of how to create a positive customer experience.

 In her current role, Lita strongly believes in making the customer journey easy and seamless, from the discovery to the use and engagement stages. She is committed to leveraging technology to automate processes, improve efficiency, and ensure that the human touch remains a top priority at every touchpoint. Lita's "human-centric approach in today's tech-first world" has helped TM to develop a strong brand reputation, with many customers praising the company for its high level of service and support.

Lita's experience in a range of industries, from hardware to software, logistics, financial, transportation mobility, fintech, and now in Telco, has equipped her with a unique perspective on how to create a positive customer experience. Her commitment to putting the customer at the centre of everything she does has enabled her to develop a strong customer-centric culture within TM, where every employee is focused on delivering the best possible experience to customers. Her leadership has helped the company to achieve high levels of customer satisfaction, which has contributed to its success and growth.

 Lolitta's recent recognition as the winner of the WeQual Awards Asia-Pacific 2024 in the Strategy category further underscores her exceptional leadership capabilities. This prestigious award acknowledges her prowess in strategic planning, resilience, emotional intelligence, and ethical leadership. As a lifetime member of WeQual Executives, Lolitta now joins a global network of influential women leaders, further amplifying her impact and reach.

20 November 2024 | Main Conference Day 1

22 November 2024 | Post-Conference Focus Day - The Guidebook on Gen AI & The Human Touch

10:40 AM Panel Discussion | The Human-AI Symphony: Orchestrating Gen AI and the Human Touch for a Flawless Customer Journey

This panel discussion will bring together industry leaders to explore the dynamic interplay between Generative AI (Gen AI) and the human touch in crafting exceptional customer experiences. Discuss how to leverage the strengths of both – Gen AI's automation and personalization capabilities with human empathy and judgment – to orchestrate seamless and emotionally resonant customer journeys. 

  • How Generative AI automates tasks and personalises journeys, from chatbots to tailored recommendations 
  • Creating seamless handoffs between AI and human interaction for a flawless customer experience 
  • Skilled agents with emotional intelligence build trust and handle complex issues that go beyond AI 

1:00 PM The Rise of Synthetic Media and Customer Deception

We'll explore how synthetic media can be used for product demos, personalised messages, and even virtual agents, while also discussing potential misuse and strategies to ensure transparency and responsible application in the future of CX. 

  • The potential for misuse of synthetic media like deepfakes to deceive customers 
  • Building trust with customers in an environment where synthetic media can be used to manipulate information 
  • The need for ethical guidelines and potential regulations surrounding the development and use of synthetic media 
  • Educating customers on identifying synthetic media 

Check out the incredible speaker line-up to see who will be joining Lolitta.

Download The Latest Agenda